POSITION DESCRIPTION
Karma Experience is looking for a Performance Marketing Executive to own and grow our paid acquisition efforts across digital channels. You'll work in Creative Team and collaborate with our social media/content and web teams to drive bookings and brand visibility across our resort properties.
This is a hands-on role for someone who's spent 2-4 years running real campaigns — not just watching dashboards — and wants ownership over budgets, targeting, and results in a quick-moving hospitality brand.

RESPONSIBILITIES
Plan, execute, and optimize paid campaigns across Google Ads, Meta, LinkedIn Ads, and other relevant platforms
Manage budgets and bidding strategies to hit CPA/ROAS targets tied to marketing initiatives
Run A/B tests on ad creatives, landing pages, and audience segments to continuously improve performance
Track, analyze, and report on campaign performance — translating data into clear takeaways and next steps
Work with the content and creative teams to brief and align on ad creatives that convert




Coordinate with the web developer on landing page optimization and tracking implementation
Build and manage community engagement through Facebook Groups and other relevant online communities to drive organic conversations around our brand
Identify and tap into niche travel/lifestyle communities and groups for targeted, low-cost reach
Stay on top of platform updates, industry trends, and competitor activity in travel/hospitality marketing
Manage marketing budgets responsibly and flag opportunities to reallocate spend for better returns

REQUIREMENTS
2-4 years of hands-on experience in performance marketing, ideally with exposure to travel, hospitality, or lifestyle brands
Working knowledge of Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and Google Analytics (GA4)
Experience with community-driven marketing — running or growing engagement in Facebook Groups or similar platforms
Comfortable with numbers — you can read a campaign report

📌 Performance Marketing Executive (Bengaluru)
🏢 Karma Group Global
📍 Bengaluru