Company Description Eggfirst is India’s leading semi-urban and rural specialist full-service advertising agency, with deep expertise in Tier 2/3 and rural markets. The agency blends creative storytelling with strong capabilities in digital advertising, mainstream creative, and celebrity integration to help brands connect with “Bharat” consumers. Since 2004, Eggfirst has executed over 2,700 brand campaigns driven by insightful consumer understanding, powerful creativity, and effective media outreach.

Through initiatives such as “Eggfirst Chalo Rural Conclave & Awards,” the agency actively supports the rural India growth story by bringing together brands and businesses focused on these markets. With impactful campaigns and collaborations with renowned celebrities, Eggfirst has become a trusted partner for leading brands seeking authentic engagement with rural audiences.

Role Description The Vice President of Current Business Development will lead growth initiatives for Eggfirst, with a primary focus on acquiring new clients and expanding relationships with brands targeting Tier 2/3 and rural markets of India. This on-site role, based in Mumbai, involves identifying high-potential prospects, developing go-to-market strategies, and driving end-to-end new business pitches in collaboration with strategy, creative, and digital teams. The role includes overseeing lead generation activities, nurturing strategic partnerships, and converting opportunities into long-term engagements, while ensuring seamless handover to account management teams.





The Vice

President will monitor market trends, represent Eggfirst at industry events and rural-focused forums, and build a consistent pipeline aligned with the agency’s growth objectives. The position requires close collaboration with senior leadership to define revenue goals, refine positioning, and strengthen Eggfirst’s presence in semi-urban and rural segments.

Qualifications

- Demonstrated expertise in New Business Development and Business Development, with a track record of winning significant accounts and driving agency growth.
- Strong Sales and Lead Generation skills, including prospecting, qualifying opportunities, and converting leads into long-term client partnerships.
- Experience in Account Management, ensuring smooth transition from pitch to ongoing relationship management and client satisfaction.
- Deep understanding of advertising and digital marketing, preferably with exposure to Tier 2/3 and rural markets in India.
- Excellent communication, presentation, and negotiation skills, with the ability to influence senior stakeholders on the client side.
- Strategic mindset with data-driven decision-making, pipeline management, and revenue forecasting capabilities.
- Proven leadership experience in guiding cross-functional teams and mentoring business development professionals.
- Bachelor’s or Master’s degree in Business, Marketing, Communications, or a related field; agency-side experience at a senior level is highly preferred.

📌 Vice President of New Business Development (Mumbai)
🏢 Eggfirst Advertising and Digital Marketing Agency - Specialist in Tier 2/3 u0026 Rural markets of India
📍 Mumbai