Job Summary

Contribute to a global hybrid team focused on social media monitoring and insight generation for internet media campaigns across display and video channels. Apply solid data analytics and advanced MS Excel capabilities to transform large volumes of social data into actionable insights enabling informed decision making precise performance optimization and sustainable business growth for clients and society.

Responsibilities

Monitor social media platforms to track campaign performance across display and video formats and transform raw engagement data into structured datasets using advanced MS Excel features such as pivot tables functions and lookup logic for accurate reporting and trend analysis.
Analyze social media and internet media data to identify performance patterns audience behaviors and content effectiveness while highlighting opportunities to optimize messaging targeting and media investments.




Develop recurring and ad hoc insight reports that translate complex data findings into clear narratives and visual summaries ensuring stakeholders can easily understand performance drivers and recommended actions.
Collaborate with marketing analytics and media planning teams in a hybrid work model to align measurement frameworks with campaign objectives and ensure that tracking taxonomies and tagging structures are consistently applied.
Design and maintain automated or semi automated Excel based dashboards that consolidate data from multiple social and video platforms enabling near real time visibility into key performance indicators and campaign health.
Perform quality checks on incoming data sources to validate completeness accuracy and consistency and promptly flag anomalies or data gaps that could impact insight quality or decision making.
Provide timely insights on audience sentiment content resonance and competitive activity by combining quantitative social metrics with qualitative observations drawn from comments shares and community interactions

📌 TM-Social Media Monitoring (Gurugram)
🏢 Cognizant
📍 Gurugram