06 Sep
|
Climaty AI
|
Mumbai
About Us
At Climaty AI, we are on a mission to redefine digital advertising through intelligent automation, efficiency, and sustainability. Our proprietary Agentic AI tool helps brands and agencies run smarter, performance-driven campaigns across social, search, and programmatic channels. We work with forward-thinking advertisers to maximize ROI and minimize media waste. We’re looking for a Digital Marketing Specialist who is passionate about social and search media, understands platform nuances, and can plan, execute, and optimize campaigns that drive measurable business outcomes.
Role Overview
This is a hands-on execution role where you will be responsible for the end-to-end management of paid social and search campaigns. From strategy to performance optimization, you’ll manage platform execution, collaborate with cross-functional teams, and deliver results that align with client goals.
Key Responsibilities
Plan, launch, and manage paid social and search campaigns across Meta (Facebook, Instagram), Google Ads, YouTube, and other key platforms.
Translate business objectives into platform-specific strategies and targeting plans.
Own daily budget pacing, bid strategies, A/B testing, and KPI tracking (CPA, ROAS, CTR, etc.).
Analyze campaign performance, build dashboards, and deliver actionable insights to clients and internal stakeholders.
Collaborate with creative teams to brief and QA ad creatives, ensure platform best practices are followed.
Work with tech/data teams to set up UTM parameters, conversion tracking, and audience retargeting pixels.
Stay up to date with algorithm changes, platform updates, and emerging ad formats.
Requirements
4 – 5 years of hands-on experience in performance marketing with a focus on paid social (Meta Ads) and search (Google Ads).
Proven success managing direct response campaigns with explicit KPIs like ROAS, CAC, and conversions.
Familiarity with campaign structure best practices, audience segmentation, and creative testing.
Experien
📌 Performance Marketing Specialist (Mumbai)
🏢 Climaty AI
📍 Mumbai