About iSHAKE
iSHAKE is building a fitness & hydration brand from India for the world. With strong in-house manufacturing, a growing product portfolio and established B2B distribution, our next phase is to build a powerful consumer brand across D2C, marketplaces, quick commerce, retail and international markets.
The Role
We are looking for a Senior Brand Manager who can take ownership of building and scaling the iSHAKE brand.
Key Responsibilities
• Brand strategy, positioning & communication
• Product positioning, naming & storytelling
• Packaging & creative direction
• Recent product launches & go-to-market strategy
• Consumer, category & competitor insights
• Brand presence across D2C, Amazon, Flipkart & Quick Commerce
• Influencer, creator & brand collaborations
• Work closely with product development, manufacturing & sales
• Identify and build the right D2C/performance marketing capability — in-house or through specialist partners
Who We’re Looking For
• 5–8 years of experience in Brand Management / Consumer Marketing
• Experience with a strong consumer/D2C brand preferred
• Background in fitness, sports, wellness, nutrition, lifestyle, personal care, FMCG or consumer accessories is an advantage
• Proven experience in building, launching and scaling consumer products
• Strong understanding of D2C and digital marketing, with the ability to evaluate and manage performance marketing specialists or agencies
Location: Delhi (Hybrid)
Pan-India candidates are welcome; periodic travel to Delhi will be required.
CTC: ₹12–18 LPA + Performance Incentives
Open to higher compensation for an exceptional candidate with a proven track record.
We’re looking for a brand builder, not just a campaign manager.
📌 Senior Brand Manager (India)
🏢 IShake
📍 India