06 Sep
|
Embassy Developments
|
Bengaluru
06 Sep
Embassy Developments
Bengaluru
Embassy Group, founded in 1993 and headquartered in Bangalore, is one of Indias leading real estate developers with a diversified portfolio spanning commercial office spaces, luxury residential projects, hospitality,retail, and education. It is known for landmark developments such as Manyata Business Park and Embassy GolfLinks, and for pioneering Indias first listed REIT Embassy Office Parks REIT With a robust focus on sustainability, renewable energy, and community development, Embassy Group continues to shape Indias urban landscape while maintaining global standards in design and execution
Job Purpose:
To drive product marketing strategies for luxury residential developments by understanding customer preferences, market trends, and competitive offerings. The role is responsible for developing compelling product concepts, creating go-to-market strategies, managing integrated marketing campaigns, supporting project launches, and collaborating with cross-functional teams to maximize brand visibility and sales performance.
Key Responsibilities:
Product Strategy & Market Research
Conduct market research to understand customer profiles, buying behaviour, lifestyle preferences and evolving expectations within the luxury residential segment.
Analyse competitor projects, market trends, neighbourhood developments, infrastructure, pricing and customer offerings to identify market opportunities.
Partner with Design and Projects teams to evaluate market feasibility and develop differentiated product concepts.
Develop concept presentations, positioning documents and business cases to support product development and decision-making.
Work with Design Consultants and internal stakeholders on product concept finalization, detailing and budget considerations.
Identify emerging customer and market trends and translate insights into actionable product and marketing strategies.
Marketing Strategy & Campaign Management
Develop annual marketing strategies, campaign calendars and bud
📌 Marketing Manager (Bengaluru)
🏢 Embassy Developments
📍 Bengaluru