Company Description

AntiGra Systems Pvt. Ltd. is an India-based technology company in Kolhapur, Maharashtra that combines embedded systems, electronics, and software to reinvent how the world drinks Chai. Founded in 2016 by a team with decades of family experience in the packaged tea business, the company focuses on brewing systems that replicate and enhance the taste of handmade Chai.

AntiGra Systems has developed and patented high-speed brewing technology that delivers fresh Chai within seconds, consistently and at scale. The team continually improves its systems to increase speed, reliability, and the variety of Chai and tea-based beverages. The company is committed to delivering products that help businesses serve exceptional Chai that customers truly enjoy.

Role Description

This is a full time, on-site Technical Sales B2B role based in Kolhapur. Day-to-day responsibilities include conducting product demonstrations, explaining technical features in business-friendly terms and preparing proposals and quotations. The role also includes maintaining long-term customer relationships, gathering feedback from the field, and sharing insights with R&D;, R&M; teams and Management to support continuous improvement.

Roles and responsibilities

1. Coordinate with existing enterprise customers regarding purchase orders, dispatch schedules, deliveries, payments, commercial terms and conditions, and quarterly purchase projections for our automatic tea and coffee vending machines through telephone and email communication.
2. Generate business by following up on new leads and prospects, converting them into customers by effectively explaining our products, technical features, machine capabilities, and the business benefits they offer. Visit customer locations to conduct product demonstrations whenever required.
3. Act as a Customer Success Manager and Customer Relationship Manager by building strong long-term relationships with customers, addressing their concerns,



and ensuring a high level of customer satisfaction.
4. Serve as the primary point of contact between the customer and the company's Production, Accounts, Purchase, Dispatch, and Management teams, ensuring effective coordination, timely communication, and smooth execution of customer requirements.
5. Represent the company at exhibitions, trade fairs, and industry expos, engage with prospective customers, and diligently follow up with interested parties to convert business opportunities.
6. Prepare and maintain dispatch-related documents, including packing lists, product stickers, sales orders, and other necessary documentation using Microsoft Word, Microsoft Excel, and the company's ERP system.

Candidate Profile

- Education: Graduate/Diploma in Engineering, Business Administration, Sales & Marketing, or a related field.
- Experience: 2–5 years of experience in B2B Sales, Technical Sales, Industrial Sales or Equipment Sales. Experience with enterprise customers will be an advantage.
- Strong communication and interpersonal skills, with the ability to communicate professionally with purchase teams, decision-makers, management, and technical personnel.
- Ability to understand and explain technical products, specifications, features, applications, and business benefits to customers in a simple and convincing manner.
- Proven ability to follow up on leads, develop prospects, negotiate, close sales, and maintain long-term customer relationships.
- Comfortable visiting customer locations for meetings, product demonstrations, requirement discussions, and business development.
- Strong ownership and coordination skills to act as a bridge between customers and internal Production, Purchase, Accounts, Dispatch, and Management teams.
- Good working knowledge of Microsoft Excel, Word, Google Sheets, email communication, and ERP systems.
- Ability to maintain accurate sales/order records and prepare basic commercial and dispatch documentation.
- Highly organized, persistent, target-oriented, and proactive, with excellent follow-up discipline.

📌 Technical SalesB (Kolhapur)
🏢 AntiGra Systems
📍 Kolhapur