Department: Marketing & Growth | Experience: 5 to 7 Years | Reports To: Marketing Lead

Works closely with: Public Sector Market Leadership and Partnerships | Location: Hyderabad, India

Position Overview

Radiant Digital is hiring a Technical Marketing Specialist to lead marketing for our US public sector market, which covers state and local government and education (SLED). This is a technically demanding role for someone who uses technology and AI to run marketing efficiently and turn Radiant's capabilities into programs that generate qualified sales leads.

We are looking for a highly technical, capable individual with marketing experience or knowledge. Someone who automates marketing work with AI, is fluent in marketing tools and platforms, has a hands-on technical background, and can work directly with technical teams while driving projects to completion. On a secondary basis, the role also supports our Partnerships lead in building Radiant's technology partner network and new partnership revenue streams.

Prior partnership experience is a nice-to-have, not a requirement.

Key Responsibilities

US Public Sector Marketing (primary)

Act as the marketing point of contact for the US public sector market, aligning marketing to the market's active sales priorities. Generate qualified prospects and leads across the full range of marketing activities, including campaigns and communications, events, market research, sales support, and digital and social presence. Develop messaging, positioning, and materials tailored to public sector buyers, and work with inside sales to qualify and hand off leads.

Marketing Execution and Content

Create and maintain marketing plans and campaign briefs. Produce sales support materials such as one-pagers, capability decks, case studies, use cases, and white papers. Support the market's digital and social presence with content and campaign input, working alongside the team that manages presence and social channels.

Technology and AI in Marketing





Use AI to automate marketing tasks such as content generation, campaign creation, research, and personalization. Apply marketing tools and platforms to run programs efficiently and measure results. Build and maintain marketing web assets as needed.

Project and Technical Coordination

Manage marketing projects to completion, owning timelines, dependencies, and delivery. Work directly with technical teams to translate Radiant's capabilities and solutions into clear, market-ready materials. Track projects in Jira for visibility and accountability.

Partnership Support (secondary)

On a secondary basis, support the Partnerships lead in building Radiant's technology partner network and establishing current partnership revenue streams. Help set up and coordinate partner relationships and the operational groundwork that turns partnerships into pipeline. A smaller part of this is partner marketing, such as joint programs, co-branded content, and joint events.

Required Qualifications

Technical

- Demonstrated track record of using AI to automate marketing tasks, such as content generation and campaigns
- High proficiency with marketing tools and platforms, including CRM, marketing automation, analytics, and outreach or enrichment tools
- Experience building and maintaining websites, with a development background or a computer science minor, or equivalent hands-on technical experience
- Highly technical and capable, able to work effectively with technical teams and drive projects to completion
- Comfortable with Jira

Marketing





- Marketing experience or strong working knowledge across demand generation, campaigns, content, and marketing planning
- Experience creating marketing plans tailored to a specific market or audience
- Hands-on strength in several core marketing areas (campaigns, events, research, sales support, digital presence), with working knowledge of the others
- Excellent written and verbal communication, comfortable presenting to senior leadership
- Experience marketing to mid-size and large or enterprise organizations

Preferred Qualifications

Experience helping build technology partner relationships or partner programs (Microsoft, Google, ServiceNow, UiPath, or similar), a nice-to-have but not required. Familiarity with US public sector, government, or education buyers. Experience creating white papers, case studies, and use cases. Background in a technical marketing or marketing operations role.

Success Metrics

Qualified leads and sales pipeline generated for the public sector market. Use of AI and automation to improve marketing output and efficiency. On-time delivery of campaigns and projects. Sales support materials produced and used by sales and partner teams. Support for the Partnerships lead in standing up new partner relationships and revenue streams. Ramp to running public sector marketing independently within the first two quarters.

About Radiant Digital

Radiant Digital is a digital transformation and technology services firm specializing in enterprise experience design, applied AI, cloud modernization, and government digital services. We partner with leading technology platforms including Microsoft, Google Cloud, ServiceNow, and UiPath to deliver measurable outcomes for Fortune 500 and federal agency clients. Our marketing team operates as a strategic growth function, aligned to practice verticals and market segments, with a mandate to generate pipeline and build Radiant's presence as an applied AI and digital experience leader.

📌 Technical Marketing Specialist (Telangana)
🏢 Radiant Digital Solutions
📍 Telangana