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AJO (Adobe Journey Optimizer)

Hands-on experience building and managing email journeys in AJO from scratch

Ability to configure journey canvas: entry conditions, wait nodes, decision splits, exit criteria

Understanding of AJO deployment workflows: proof review, approval cycles, and send scheduling

Knowledge of AJO roles and permissions

Working knowledge of ACI (Adobe Campaign Insights batch programs) alongside AJO

Understanding of the ELCM (Email Lifecycle Marketing) naming conventions and project structures used in Workfront

Experience with campaign intake via Workfront: submitting, tracking, and gaining approvals for email projects

HTML Knowledge

Ability to review HTML email proofs for accuracy - checking localised images, copy, pricing sections, TCs across multiple locales.

Solid enough HTML to identify and flag issues in email builds: missing localised images, broken sections, incorrect copy





Ability to import or work with HTML templates in AJO Email Designer, including using Import HTML workflows

Email Marketing Fundamentals

Stronge understanding of email KPIs: open rate, CTR, conversion, sARR, QTD/WTD performance vs. target

Experience with core email tactic types: acquisition (ACQ), non-purchaser base (NPB), active use, tool recommendation, newsletter anchor

Ability to analyse performance by country, week, email tactic, and campaign

Experience with A/B and multivariate/MAB testing in email campaigns

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Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Techical Consultant Ii (Noida)
🏢 Achnet
📍 Noida