The Key Account Manager : Modern Trade is responsible for end-to-end management and growth of All Things Baby’s Up-to-date Trade partnership. It involves ownership of the relationship as well as commercial performance of each key account, from negotiating terms of trade, onboarding brands / products to assortment planning, sales growth, account expansion, and ongoing execution.
Each partnership could be digital only, offline only or omni-channel, based on its constitution.

Responsibilities
ACCOUNT MANAGEMENT:
● Business Management: Own execution and growth of each partnership, end-to-end; understand and execute account-specific business priorities; identify opportunities for growth
● Managing External Stakeholders: Serve as the primary point of contact with each partnership on behalf of All Things Baby, as regards all commercial, operational, and business decisions; pro-actively resolve account-level issues and ensure minimal disruption to business

ACCOUNT ONBOARDING:
● Lead negotiations on commercials and terms of trade, including but not limited to product margins, discounts,



credit terms, etc.
● Review and optimize commercials periodically basis account performance

BUSINESS GROWTH & EXECUTION:
1. Assortment Planning (Brand & SKU level)
● Plan and recommend the right assortment for each account based on customer profile, category potential, sales performance, and inventory availability
● Regularly review SKU-level performance and recommend additions, deletions, or assortment changes
2. Brand Promotions & Building Brand Awareness
● Plan and negotiate promotional activities with accounts to drive sales and brand visibility
● Identify opportunities for enhanced visibility, merchandising, campaigns, and brand presence within Modern Trade channels
3. Order Fulfillment
● Coordinate across internal stakeholders (eg. Supply Chain, Finance, Marketing, and Sales Operations) to ensure seamless end-to-end order fulfillment
● Monitor order placement, fulfilment, stock availabil

📌 Key Account Manager (Mumbai)
🏢 AllThingsBaby
📍 Mumbai