Role Overview

We are looking for a results-driven Social Media Optimizer cum Performance Marketer with 3-6 years of experience to manage organic social presence and execute paid advertising campaigns. The role focuses on improving engagement, generating leads, and maximizing ROI through data-driven strategies across major digital platforms.

Key Responsibilities

Social Media Optimization (Organic)
- Manage and optimize social media accounts (Instagram, Facebook, LinkedIn, YouTube, etc.)
- Plan and execute content calendars aligned with brand and campaign goals
- Improve reach, engagement, and follower growth using platform best practices
- Write captions, hashtags, and post copy with strong audience targeting
- Monitor trends and suggest content ideas to boost visibility

Performance Marketing (Paid Ads)
- Plan, launch, and manage paid campaigns on Meta Ads, Google Ads, YouTube Ads, and LinkedIn Ads
- Optimize campaigns for leads, conversions, traffic, and ROI
- Conduct audience research, targeting setup, and retargeting strategies
- Manage budget allocation, bidding strategies,



and A/B testing
- Create ad creatives in collaboration with design and content teams

Analytics & Reporting
- Track campaign performance using analytics tools and dashboards
- Generate weekly/monthly reports with actionable insights
- Monitor KPIs such as CPC, CPL, CTR, ROAS, and conversion rates
- Identify growth opportunities and optimize funnels

Required Skills & Tools
- Solid knowledge of Meta Ads Manager and Google Ads
- Hands-on experience with social media optimization strategies
- Understanding of marketing funnels and lead generation strategies
- Familiarity with Google Analytics, Google Tag Manager, and Meta Pixel setup
- Ability to interpret data and make performance-driven decisions
- Experience with ad creatives, landing page optimization, and A/B testing

Preferred Skills (Bonus)
- Experience with LinkedIn Ads, Twitter Ads, or programmatic platforms
- Knowledge of CRO and l

📌 Social Media Optimizer Performance Marketer (Hyderabad)
🏢 Pavlite Tech Solutions Opc Private
📍 Hyderabad