Key Responsibilities
- Manage and optimize multiple client campaigns on Google Ads, Bing Ads, Facebook & Instagram Ads:
- Plan and execute paid search and paid social strategies aligned with business goals
- Conduct keyword research, audience targeting, bid optimization, and negative keyword management:
- Monitor and improve KPIs such as CTR, CPA, ROAS, conversion rate, and budget utilization:
- Write concise, high-performing ad copies for search and social platforms
- Track performance and prepare weekly/monthly reports with clear insights
- Coordinate with internal teams for creatives and landing page improvements
- Stay updated with PPC, SEM, and platform policy changes
Mandatory Requirements (Non-Negotiable)
- 1-3 years of hands-on PPC experience managing real client ad accounts
- Practical experience with Google Ads, Bing Ads, and Meta Ads:
- Robust working knowledge of Google Analytics for tracking and reporting
- Ability to analyze data and take optimization-driven decisions:
- Experience managing budgets and delivering ROI-focused results