Social Media Marketing Specialist –

Position: Social Media Marketing Specialist

Experience: Minimum 2+ Years

Salary Package: ₹4 – ₹6 LPA

Department: Digital Marketing / Social Media

Employment Type: Full-Time

About the Role

We are looking for an experienced and results-driven Social Media Marketing Specialist with 2+ years of hands-on experience in social media marketing, social media management, and paid advertising.

The ideal candidate should have strong expertise in Meta Ads (Facebook & Instagram Ads), social media strategy, content planning, audience targeting, campaign optimization, and performance analysis. The candidate should be capable of independently managing social media accounts and executing campaigns that contribute to brand awareness, engagement, lead generation, and business growth.

Key Responsibilities

Develop and execute effective social media marketing strategies based on brand and business objectives.

Manage social media accounts across platforms such as Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.

Plan and manage monthly content calendars and ensure timely execution.

Coordinate with content writers, graphic designers, and video editors to develop engaging social media content.

Create, manage, monitor, and optimize Meta Ads campaigns across Facebook and Instagram.

Develop effective audience targeting strategies, including interest-based, custom, and lookalike audiences.

Monitor key advertising metrics such as CPC, CPM, CTR, CPL, conversions, reach, engagement, and ROAS.

Conduct A/B testing of creatives, copy, audiences, placements, and campaign strategies.

Optimize campaigns based on performance data to improve results and control advertising costs.

Manage social media engagement, comments, messages, and audience interactions.





Research competitors, industry trends, and audience behaviour to identify new marketing opportunities.

Identify relevant trends, content formats, hashtags, and topics to improve organic reach and engagement.

Analyze social media and advertising performance and prepare regular reports.

Provide actionable recommendations to improve content and campaign performance.

Stay updated with Meta Ads updates, algorithm changes, new features, advertising policies, and social media trends.

Ensure all social media activities are aligned with the brand's identity, communication style, and marketing objectives.

Required Skills & Experience

Minimum 2+ years of professional experience in Social Media Marketing and Social Media Management.

Strong hands-on experience with Meta Ads Manager and Facebook/Instagram advertising.

Excellent understanding of Meta Ads campaign setup, audience targeting, retargeting, budgeting, optimization, and reporting.

Experience managing social media pages for brands or businesses.

Strong understanding of content strategy, content planning, and social media marketing.

Knowledge of social media analytics and performance metrics.

Ability to analyze campaign data and make data-driven decisions.

Good understanding of organic and paid social media marketing.

Strong communication and coordination skills.

Ability to manage multiple accounts, campaigns, and deadlines simultaneously.





Creative mindset with strong analytical and problem-solving abilities.

Preferred Skills

Experience handling multiple brands or clients.

Experience with lead-generation and conversion-focused Meta Ads campaigns.

Knowledge of Google Analytics and other digital marketing analytics tools.

Familiarity with social media scheduling and management tools.

Basic understanding of SEO and digital marketing.

Knowledge of Canva or other creative tools is an added advantage.

Experience working in a digital marketing or advertising agency will be preferred.

Key Performance Areas

Meta Ads campaign performance

Lead generation and conversions

Cost per lead and overall campaign efficiency

Social media growth and engagement

Content performance

Audience growth and reach

Campaign ROI/ROAS

Quality and consistency of social media management

Timely execution of content calendars and campaigns

Salary & Growth

Salary Package: ₹4 – ₹6 LPA The final salary offered will depend on the candidate's experience, skill set, practical knowledge, and performance during the interview process.

What We Offer

Opportunity to work on multiple brands and diverse campaigns.

Hands-on exposure to Meta Ads, social media strategy, content marketing, and digital advertising.

Opportunity to work in a dynamic and creative digital marketing environment.

Qualified growth and learning opportunities.

Performance-based career growth.

How to Apply

Interested candidates can share their updated resume along with their social media portfolio or details of Meta Ads campaigns they have managed.

Candidates with strong hands-on experience in Meta Ads and Social Media Management are encouraged to apply.

📌 Social Media Marketing Specialist (Pune)
🏢 Visionary services
📍 Pune