- Plan, create, and schedule engaging content across platforms such as Instagram, Linkedin, Twitter, and others.
- Write compelling captions, ad copies, and call-to-actions that align with brand tone and campaign goals.
- Develop and maintain a content calendar aligned with brand campaigns, product launches, and seasonal trends.
- Monitor platform analytics and prepare performance reports to assess the effectiveness of content and campaigns.
- Engage with the audience by responding to comments, messages, and mentions in a timely and brand-appropriate manner.
- Collaborate with operation teams to produce visually appealing and purposeful content.
- Stay updated with platform algorithms, industry trends, and emerging tools to refine social media strategy.
- Execute social media campaigns to drive growth and visibility.
- Plan, execute, and optimize paid campaigns on platforms like Meta (Facebook & Instagram), Linkedin, and Google Ads. Track performance and adjust strategies for better ROI.
- Ensure consistency in brand voice, messaging, and visual identity across all social channels.
- Track KPIs such as reach, engagement, CTR, and conversions. Prepare monthly performance reports with insights and recommendations.

📌 Social Media - Executive (India)
🏢 LITWITS
📍 India