Responsibilities:

- Act as the key liaison for clients, building and nurturing solid relationships by understanding their business goals, social media objectives, and broader digital needs.
- Lead the strategic planning and execution of client accounts, ensuring alignment with business goals and delivering measurable brand growth and engagement.
- Collaborate with internal teams to develop, implement, and refine digital marketing campaigns across platforms like Facebook, Instagram, Twitter, LinkedIn, and more, ensuring each aligns with client KPIs.
- Oversee the creation and delivery of high-quality, on-brand content from concept to final production that aligns with campaign goals.
- Maintain consistent communication with clients through meetings, reports, and presentations, providing updates on performance, insights, and actionable recommendations.
- Track and evaluate key performance metrics such as engagement, follower growth, conversions, and ROI to inform ongoing campaign success.
- Stay current with the latest digital trends, platform updates, and marketing tools to continuously bring fresh, innovative strategies to client campaigns.




- Address client concerns proactively and adapt strategies when needed to ensure high satisfaction and goal achievement.
- Prepare and present customized social media proposals, performance analytics, and strategic roadmaps to demonstrate campaign value and results.
- Work cross-functionally with creative, content, analytics, and paid media teams to ensure unified and effective campaign execution.
- Manage client budgets and ad spends efficiently to maximize returns and campaign effectiveness.
- Identify new opportunities for upselling and cross-selling services to grow existing accounts and contribute to overall revenue.

Key Skills:

- Exceptional Client Communication &
- Relationship Management
- Strategic Campaign Planning &
- Execution
- Social Media Strategy &
- Platform Expertise
- Performance Monitoring &
- Analytical Reporting
- Cross-Team Collaboration &
- Coordination
- Content Strategy Development &
- Optimization
- Trend Forecasting &
- Competitive Benchmarking
- Problem Solving &
- Creative Innovation

Ideal Candidate Traits:

- Organized: Detail-oriented with strong multitasking capabilities
- Adaptable: Quick to learn and open to new tools, platforms, and digital innovations

📌 Social Media Account Manager (Kolkata)
🏢 Barcode Digital
📍 Kolkata