Marketing Cloud Personalization (MCP)

- Lead the development and optimization of Marketing Cloud Personalization (Interaction Studio/MCP) campaigns.
- Improve campaign architecture, performance, and scalability.
- Collaborate with marketing stakeholders to translate business goals into personalized digital experiences.
- Implement advanced targeting, experimentation, and real-time personalization strategies.

Email Development & Design Systems

- Lead the evolution of the email design system used across SFMC campaigns.
- Develop reusable, scalable email components using modern HTML/CSS best practices.
- Ensure compatibility across major email clients and devices.
- Collaborate with designers to maintain consistent brand and UX standards.

Technical Leadership

- Provide technical guidance and code reviews for teammates, as we have another senior SFMC developers in the team.
- Establish best practices for SFMC development, MCP implementations, and email frameworks.
- Proactive troubleshooting and optimization of campaigns, automations, and personalization activities.
- Promote maintainable, modular development approaches.

Cross-Team Collaboration

- Work closely with Marketing, CRM, Product, and Data teams to deliver personalized experiences.




- Translate marketing requirements into scalable technical solutions.
- Participate in sprint planning, solution architecture discussions, and technical documentation.
- Be a team player, being able to work collaboratively with other SFMC developers and QA.

Required Skills & Experience

- 5+ years of experience working with Salesforce Marketing Cloud.
- Strong experience with Marketing Cloud Personalization (MCP / Interaction Studio).
- Solid frontend development skills (HTML, CSS, JavaScript).
- Experience building and maintaining email design systems or component libraries.
- Experience with Dark mode optimizations
- Deep knowledge of responsive email development and email client compatibility.
- Experience mentoring or leading developers.
- Familiarity with campaign automation, personalization strategies, and A/B testing.
- Robust debugging, problem-solving, and performance optimization skills.
- Experience with AMP script, SSJS, or SFMC scripting.
- Experience integrating SFMC with external platforms or CDPs.
- Familiarity with design system governance and scalable component architecture.
- Salesforce Marketing Cloud certifications

📌 SFMC Tech Lead (India)
🏢 Sparix Global
📍 India