SEO Team Lead – US Travel ProcessLocation: Noida, Sector 136

Experience: 2–8 Years

Employment Type: Full-Time

Industry: US Travel / Performance Marketing

Work Mode: Work from Office

Shift: US Shift

About the RoleWe are looking for an experienced and results-driven SEO Team Lead to lead our organic search strategy for the US Travel Process. The ideal candidate should have strong hands-on experience in SEO, keyword research, technical SEO, link building, content strategy, and competitor analysis, along with a good understanding of PPC/paid search campaigns.

The candidate should be comfortable working across White Hat, Grey Hat, and Black Hat SEO methodologies, with a strong understanding of their risks, implementation, scalability, and impact on search visibility.

Key Responsibilities

- Lead and manage the SEO team and day-to-day SEO activities for US travel campaigns.
- Develop and execute SEO strategies focused on increasing organic traffic, rankings, leads, calls, and conversions.
- Conduct comprehensive keyword research and competitor analysis for the US travel market.
- Identify high-value travel keywords across flights, hotels, vacation packages, destinations, and related travel services.
- Manage on-page, off-page, technical, and local SEO activities.
- Develop and execute link-building strategies, including outreach, guest posting, niche edits, contextual links, and other relevant techniques.
- Have hands-on knowledge of White Hat, Grey Hat, and Black Hat SEO techniques and understand their potential impact, risks, and scalability.
- Monitor Google algorithm updates and proactively adjust SEO strategies.
- Work on website audits, technical SEO issues, indexing, crawlability, site structure, internal linking, schema, and Core Web Vitals.
- Plan and oversee content strategies based on search intent and conversion opportunities.
- Analyze competitors' backlink profiles, keyword strategies, content gaps, and SERP movements.




- Collaborate with the PPC/Performance Marketing team to align organic and paid search strategies.
- Have a strong understanding of Google Ads/PPC, including keywords, landing pages, quality score, conversion tracking, and search campaign performance.
- Analyze SEO and PPC performance using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, and other SEO platforms.
- Track rankings, organic traffic, leads, conversion rates, backlinks, and overall campaign ROI.
- Prepare regular performance reports and present insights to management.
- Set team targets, allocate tasks, review performance, and mentor SEO executives.
- Experiment with new SEO strategies and identify opportunities to improve organic acquisition in the competitive US travel market.

Required Skills & Experience
- 4–8 years of hands-on SEO experience, preferably in Travel, E-commerce, Lead Generation, or Performance Marketing.
- Prior experience managing or leading an SEO team.
- Strong understanding of the US search market and US travel keywords.
- Hands-on experience with White Hat, Grey Hat, and Black Hat SEO techniques.
- Strong knowledge of link-building and authority-building strategies.
- Excellent understanding of technical SEO and website optimization.
- Strong keyword research and competitor analysis skills.
- Experience with Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, or equivalent tools.
- Working knowledge of PPC/Google Ads and paid search fundamentals.
- Strong analytical and problem-solving skills.
- Ability to work with large keyword sets and performance datasets.
- Robust leadership, communication, and team-management skills.
- Ability to work in a US shift and manage performance-driven targets.

Preferred ExperienceCandidates with experience in any of the following will be preferred:
- US Travel / Flights / Hotels / Vacation / Tourism
- Travel lead generation
- Call-based performance marketing
- Affiliate marketing
- High-competition SEO niches
- International SEO
- SEO + PPC integrated campaigns
- Lead-generation websites
- Aggressive SEO experimentation and testing

📌 SEO TL- Travel Process (Noida)
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📍 Noida