Location: Sakinaka, Mumbai (On-site)

Experience: 3–5 Years

About Flo Mattress

Flo Mattress is one of India's fastest-growing D2C sleep and comfort brands. We are focused on thoughtful design, quality products, and building meaningful customer experiences through explicit and impactful communication.

We are looking for a Lead Content Specialist who can take complete ownership of the brand's content function. This role is ideal for someone who enjoys combining content strategy with hands-on execution and can manage multiple content initiatives while coordinating with external partners.

Key Responsibilities

Content Development

- Write and edit blogs, articles, buying guides, and other long-form content.
- Own website content, including landing pages, category pages, and product pages.
- Create marketplace content for Amazon and Flipkart.
- Develop product messaging, feature narratives, and customer-focused copy.
- Ensure all content maintains high standards of quality, accuracy, and brand consistency.

Community & Thought Leadership
- Create informative and authoritative content for platforms such as Quora and Reddit.
- Research relevant industry topics and customer pain points.
- Repurpose community insights into content opportunities across channels.

Agency Management

Serve as the primary point of contact for:
- SEO agencies
- AEO/GEO agencies
- PR agencies
- Awards and recognition partners





Content Strategy

- Build and manage monthly content calendars.
- Conduct keyword and topic research.
- Optimize existing content to improve organic performance.
- Maintain a consistent brand voice across all customer touchpoints.

Requirements

- 3–5 years of experience in content writing, preferably in D2C, E-commerce, FMCG, Wellness, Lifestyle, Beauty, or Consumer brands.
- Excellent written English, grammar, and storytelling skills.
- Ability to create both long-form and short-form content.
- Strong understanding of SEO fundamentals and content optimization.
- Experience working with multiple stakeholders and external agencies.
- Strong research, editing, and proofreading capabilities.
- Highly organized, self-motivated, and ownership-driven.

Preferred Qualifications

- Experience writing for Quora, Reddit, or similar community platforms.
- Exposure to PR content, media communication, or award submissions.
- Familiarity with AEO/GEO and structured content frameworks.
- Experience leveraging AI tools to improve content workflows.

Why Join Flo Mattress?
- This is an opportunity to play a key role in shaping the voice of a rapidly growing consumer brand. You will have the autonomy to drive content strategy, influence customer perception, and contribute directly to business growth.

📌 Seo and Content Lead (Mumbai)
🏢 Flo Mattress
📍 Mumbai