Location: Mumbai / Hybrid

Department: Marketing

Reports to: Head of Marketing

Experience: 4 to 6+ years

About the Role

We are looking for a Senior Manager, Organic Growth & SEO Partnerships to own and scale our organic growth strategy across SEO, content, link building, digital PR, and strategic partnerships.

The role will focus on improving search visibility across 400+ priority keywords, building a high-quality backlink profile, developing strategic partnerships, and driving organic growth that contributes to trials, demos, qualified leads, and pipeline.

Key Responsibilities

SEO & Organic Growth

Own and execute the overall organic growth and SEO strategy.

Lead technical, on-page, and off-page SEO initiatives.

Develop strategies to improve rankings across 400+ priority keywords.

Conduct keyword research, competitor analysis, and SERP analysis.

Identify opportunities to increase organic traffic and search visibility.

Optimise existing content based on search intent, keyword opportunities, and performance.

Monitor SEO trends, algorithm updates, and competitor activity.

Work with relevant teams to identify and resolve technical SEO issues.

Link Building & Digital PR

Own the strategy for high-authority backlink acquisition.

Build and execute scalable link-building and digital PR campaigns.

Develop relationships with publishers, journalists, bloggers, and relevant industry platforms.

Identify opportunities for editorial placements, guest contributions, expert commentary, and digital PR.

Focus on acquiring relevant, authoritative, and high-quality backlinks.





Track backlink growth, referring domains, link quality, and campaign performance.

Partnerships & Influencer Marketing

Build and manage relationships with industry influencers, subject-matter experts, publishers, affiliates, and complementary SaaS businesses.

Identify opportunities for influencer, affiliate, publisher, co-marketing, and content partnerships.

Develop partnerships that drive backlinks, referral traffic, brand visibility, and qualified leads.

Explore initiatives such as webinars, expert roundups, podcasts, research reports, and co-created content.

Manage ongoing partner relationships and measure partnership performance.

Content & Keyword Strategy

Develop content strategies aligned with search intent, keyword opportunities, and business priorities.

Identify content gaps through competitor and SERP analysis.

Work with writers and content teams to create high-quality, SEO-focused content.

Optimise content for rankings, organic traffic, engagement, and conversions.

Ensure content targets commercially valuable and high-intent keywords.

Performance & Analytics

Track and report on organic growth and SEO performance.

Monitor keyword rankings,



organic traffic, backlinks, referring domains, and search visibility.

Measure organic trials, demos, qualified leads, and pipeline contribution.

Use data to identify growth opportunities and prioritise initiatives.

Present performance insights and recommendations to the Head of Marketing.

Ideal Candidate

4 to 6+ years of experience in SEO, organic growth, digital PR, or SEO partnerships.

Experience in B2B SaaS or technology companies is preferred.

Proven track record of ranking competitive commercial and high-intent keywords.

Strong understanding of technical, on-page, and off-page SEO.

Hands-on experience with link building, digital PR, outreach, and backlink acquisition.

Strong knowledge of keyword research, search intent, content strategy, and content optimisation.

Experience building relationships with publishers, influencers, industry experts, affiliates, and digital platforms.

Experience managing writers, outreach specialists, agencies, or external partners.

Solid understanding of how SEO contributes to leads, demos, trials, and pipeline.

Excellent communication, negotiation, and relationship management skills.

Strong analytical and problem-solving abilities.

Ability to independently own strategy, execution, and performance.

Tools

Ahrefs

Semrush

Google Search Console

Google Analytics 4

Keyword research and content optimisation tools

SEO auditing and technical SEO tools

Google Sheets / Excel

- Reporting and analytics dashboards

📌 Senior Manager - Organic Growth & SEO Partnerships (Mumbai)
🏢 Testlify
📍 Mumbai