The CoinDCX Journey: Building the Future of Finance

At CoinDCX, our mission is clear – to make crypto and blockchain accessible to every Indian and enable them to participate in the future of finance. As India's first crypto unicorn valued at $2.45B, we are reshaping the financial ecosystem by building protected, transparent, and scalable products that power adoption at scale. We believe that change starts together. It begins with bold ideas, relentless execution and people who want to build what's next. If you're driven by purpose and thrive in environments where your work defines the next chapter of an industry, you'll feel right at home here.

About The Role

This isn't a typical Senior SEO / ASO Manager role.

Search is being rewritten in real time. Google is no longer the only front door – Indians increasingly discover crypto through AI answer engines, generative search, and app store surfaces before they ever reach a website. You'll own how millions of them find, trust, and choose CoinDCX across every one of these surfaces: organic web, the Play Store and App Store,



and the fast-emerging world of AI-driven search (AEO, GEO, and LLM answers).

This role exists because organic discovery is now one of CoinDCX's largest and most defensible growth levers – and because the rules of that channel are changing faster than they ever have. You'll set the strategy, build the systems, and own the programmatic infrastructure that keep us visible and authoritative as search fragments across traditional engines, app stores, and large language models.

What You'll Do

Own end-to-end SEO strategy across technical, on-page, off-page, and programmatic – driving qualified organic traffic, rankings, and conversions at scale.
Lead App Store Optimization (ASO) across the Play Store and App Store – metadata, creatives, keyword rankings, ratings, and A/B experiments that grow installs and install-to-activation.
Build CoinDCX’s presence in AI and answer engines – optimise for AEO (featured

📌 Senior Manager-SEO/ASO (Bengaluru)
🏢 Coindcx
📍 Bengaluru