Position: Retention Manager

Location: Gurugram

Working Days: Monday to Friday

Experience Required: 5+ years

About Our Client

Our Client is a fast-growing D2C brand revolutionizing the way contemporary Indian women experience comfort, confidence, and style through functional yet fashionable shapewear. Built on the philosophy of celebrating real bodies, Our Client empowers its audience through high-quality, body-positive products that blend innovation, comfort, and aesthetic appeal. As the brand scales across digital and physical channels, we are looking for an entrepreneurial Retention / CRO Manager to lead its growth journey by deepening customer relationships, improving conversion, and maximizing lifetime value.

About the Role

We are looking for a data-driven and customer-obsessed Head of Retention to own the entire customer lifecycle and maximize customer lifetime value (LTV). This role will lead CRM, loyalty, customer engagement, marketing automation, personalization, and retention strategies across all customer touchpoints.

Key Responsibilities
- Customer Lifecycle Management




- Own the complete customer lifecycle from acquisition to repeat purchase.
- Develop retention strategies for new, active, dormant, and VIP customers.
- Improve repeat purchase rates and customer lifetime value.
- Reduce customer churn through data-driven initiatives.
- CRM & Marketing Automation
- Own CRM platforms (Klaviyo, MoEngage, WebEngage, CleverTap, Insider, etc.).
- Design automated customer journeys.
- Build personalized communication flows.
- Customer Segmentation
- Develop RFM and behavioral segmentation.
- Build cohorts based on purchasing behavior.
- Create personalized campaigns for each customer segment.
- Drive product recommendations using customer insights.
- Loyalty & Membership Programs
- Design and scale customer loyalty programs.
- Develop referral programs.
- Increase customer advocacy.
- Launch VIP customer experiences.
- Revenue Growth

Drive incremental revenue

📌 Retention Head (Gurugram)
🏢 PinnacleU
📍 Gurugram