About This Role

We're looking for a B2B marketer who can take ownership of demand generation and pipeline contribution for international markets. This role sits at the intersection of strategy and execution — you'll work closely with sales and revenue teams to build a consistent top-of-funnel engine and convert market interest into qualified pipeline.

You'll be expected to make decisions grounded in data, move fast on GTM plans, and bring structure to how we approach new and existing international markets.

What You'll Do

Demand Generation & Pipeline

Own and operate MQL and SQL generation programs for international markets
Build and run multi-channel campaigns that drive qualified pipeline in target geographies
Work with sales and revenue teams to align on pipeline targets, handoff criteria, and funnel health

GTM Planning & Execution

Develop and execute go-to-market plans for international market expansion and penetration
Translate market insights into campaign briefs, messaging frameworks, and activation plans




Coordinate with regional stakeholders to ensure GTM plans are executed on time and on target

Analytics & Reporting

Track, measure, and report on funnel metrics, campaign performance, and marketing contribution to revenue
Use data to identify gaps, improve conversion rates, and prioritize marketing investment
Build dashboards and reporting structures that give the team and leadership transparent visibility into performance

Marketing Operations

Manage and optimize the marketing tool stack to support campaign execution and lead management
Apply AI-powered tools and workflows to improve campaign efficiency and output quality

What We're Looking For

2–6 years of experience in B2B marketing, with a clear focus on international markets
Demonstrated ability to generate and manage MQLs and SQLs across full-funnel programs
Experience owning GTM planning and end-to-end campaign execution
Strong grasp of marketing analytics — comfortable working with funnel data and

📌 Growth & GTM Marketing – International Markets (Bengaluru)
🏢 Xoxoday
📍 Bengaluru