Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

The B2B Digital Campaign Manager is responsible for building, deploying, and optimizing Adobe Marketo Engage campaigns aimed at driving engagement, lead generation, and revenue growth. You will be collaborating closely with marketing, demand management, and other cross-functional partners to successfully develop, execute, and measure Marketo programs designed to meet business objectives and goals.
- Primary Responsibilities:




- Complete daily quality assurance checks on assets and programs built by team members and partner stakeholders
- Create and manage proper audience segmentation, personalization, and A/B testing for continuous performance improvement
- Collaborate with Marketing and Demand management stakeholders to align on project requests and tasks, ensuring campaigns align with overall strategy and business goals
- Monitor and analyze campaign performance to provide actionable insights and recommendations for campaign improvement and increased effectiveness
- Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work setting, alternative work arrangements, and other decisions that may arise due to the changing business environmen

📌 Manager - Marketo Specialist (Gurugram)
🏢 Optum
📍 Gurugram