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Job Role Growth Marketing Manager Job Location Mohali and Bangalore Job Experience 3–6 years Industry EdTech / SaaS / B2C Digital Products Employment Type Full Time

About Us

We are developing an active AI based learning (EDTech) product, an innovative AI-powered educational platform aimed at transforming education by providing personalized, self-paced learning experiences for students and efficient tools for educators. As we advance in our product development, we are seeking a sharp, data-driven Growth Manager who’s passionate about scaling leads, cutting down CPL, and skyrocketing website traffic

If you love running experiments, playing with numbers, and driving real business impact, we want you on our team

Key Responsibilities

Lead Generation and Funnel Optimization
Develop and execute performance marketing campaigns to drive MQLs (Marketing Qualified Leads).
Define lead scoring models, lead nurturing workflows, and CRM integrations.
Own the top-of-funnel and mid-funnel strategy to optimize conversion rates (CTR, CVR).
CPL (Cost Per Lead)



Management
Analyze CPL trends and implement strategies to lower acquisition costs without compromising lead quality.
Optimize ad budgets and bidding strategies across Google Ads, Facebook Ads, Instagram, LinkedIn, YouTube, etc.
Run A/B and multivariate tests to improve ad creatives, messaging, targeting, and landing page performance.
Website Traffic Growth
Scale organic traffic through robust SEO strategies (technical SEO, backlink building, on-page optimization).
Manage paid media campaigns, affiliate partnerships, and retargeting efforts.
Drive content-led growth (blogs, thought leadership, webinars, case studies) and increase brand authority.
Growth Strategy and Experimentation
Identify growth levers and create a roadmap of experiments across acquisition, activation, and retention.
Develop hypotheses, implement experiments, and document results systematically.
Run cohort analysis to identify drop

📌 Growth Marketing Manager (Bengaluru)
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