Content & Social Executive
2–3 years | Gurgaon | Full-time, in-office

Your screen time is about to become a professional skill.
We're looking for someone who knows what's happening on the internet before it reaches the office WhatsApp group. Someone who understands why one Reel gets 800 views and another gets sent to 8,000 people. Someone who can spot a great creator, write a killer opening hook, turn a random thought into a Reel concept, and tell an editor exactly why the first cut isn't working.
Basically, if content is your natural habitat, keep reading.

First, a little about Asai.
We're building a new-age cookware brand around a fairly simple idea: if you're cooking in it every day, you should know what's in it.
Swiss-engineered ceramic. Tested for 300+ toxins. India’s first cookware that comes with its own Health Report.
But we're not here to make cookware content that looks like... cookware content. We want to build a brand that's smart, culturally relevant, beautiful and occasionally a little unexpected. That's where you come in.

So,



what will you actually do?Make Asai interesting on the internet.
Instagram is a big part of your playground. You'll help think through what Asai should talk about, what formats we should experiment with, what we absolutely should NOT post, and how we build a social presence people actually want to follow.
Not: “Happy National Frying Pan Day ?” Please don’t.
Turn thoughts into content.
Sometimes you’ll get a proper brief. Sometimes you’ll get: “Wait. What if we test this?” You should be able to take either and turn it into something.
Think Reel concepts, hooks, scripts, carousels, founder content, product stories, campaign extensions and random internet ideas that somehow become brilliant.
You don’t have to be a copywriter. But you definitely need to know what makes positive content good.
Find creators before everyone else does.
You'll help run our influencer and creator universe end to end: sourcing, outreach, collaboration ideas,

📌 Content & Social Executive (Gurugram)
🏢 asai cookware
📍 Gurugram