CRM and Lifecycle Manager
B2C GROWTH · BENGALURU · ON SITE
Open under any of these titles: CRM and Lifecycle Manager, or Lifecycle and Retention Marketing Manager.

ABOUT TUTORCLOUD

TutorCloud is an AI powered K-12 learning platform built by educators, bringing adaptive AI tutoring for students, iTEMA for teachers, and clear progress visibility for parents and schools into one place. Schools buy through our sales team; parents and teachers buy directly, in a consumer business that starts in the United States and India and is built to go global. We are building the consumer growth team now, and this is one of its first hires.

ABOUT THE ROLE

You own everything that happens after someone signs up: activation, engagement, referral and retention. This is an execution role: you build the journeys, content and creative yourself, working closely with Product, tech, marketing and creative teams to turn engagement into conversion. You run it as a programme with your own KPIs.

KEY RESPONSIBILITIES

Own the referral programme end to end: mechanics, incentives,



requirements aligned with Product, and the campaign, content and creative that launch and grow the loop. Rewards span discounts, premium unlocks and shareable leaderboards.
Own activation and daily engagement. Define what a solid first session and repeat visit look like for teachers and parents, and turn those triggers into live campaigns and content: streaks, practice goals, parent digests and teacher class reports.
Brief and produce the content and creative behind every journey: copy, WhatsApp templates, email design, push notifications and in-app messages, working with the creative team.
Build, send and run lifecycle journeys inside our marketing automation platform across markets: onboarding, activation, trial to paid, upgrade, win-back and reactivation.
Own segmentation, cohort analysis and engagement scoring, and checkout recovery with inside sales, including the hand-off that routes engaged teacher clusters to

📌 Retention Marketing Manager (Bengaluru)
🏢 Tutorcloud.ai
📍 Bengaluru