We’re hiring a Marketing Manager to lead wearables marketing in India, owning market strategy, integrated GTM, and end-to-end creative + media leadership. This role will drive category narrative, launch excellence, and sustained growth by partnering closely with Product Marketing, Retail, Sales/Partnerships, Comms and external agencies. The role will also own business health, tracking sales, leading indicators on brand health and performance, identifying risks, and escalating critical mitigations and decision asks to leadership.
Marketing Manager, Wearables (India) Responsibilities:
- Set India strategy for category leadership: Define a multi-quarter market strategy (audiences, channel roles, investment priorities) and build culturally resonant narratives and use cases for India
- Own GTM & launch leadership: Lead end-to-end GTM for launches and peak moments—planning, readiness, messaging alignment, cross-functional governance, and post-launch learning Creative ownership (strategy
- execution): Establish creative strategy and messaging hierarchy
- write robust briefs
- lead creative development with external agencies/production partners
- ensure high craft and effectiveness across channels Media ownership (planning
- optimization): Own India media strategy and budget allocation across the funnel
- partner with media agency/internal teams to plan, launch, measure, and optimize against KPIs (including experimentation/test-and-learn)
- Retail & partner amplification: Lead XFN with Retail to drive in-store excellence (demo strategy, merchandising, training inputs, retail events, retail measurement). Partner with Sales/Partnerships to develop co-marketing plans with key accounts (marketplaces, large-format retail, specialty electronics, operators as applicable), including partner toolkits and governance
- Business health and leadership escalation: Run operating rhythms (weekly checkpoints, monthly reviews, QBR inputs). Monitor business health signals (readiness, partner
📌 Marketing Manager, Wearables (Gurugram)
🏢 Meta
📍 Gurugram