Key Responsibilities:
- Plan and execute service marketing campaigns to promote workshop services.
- Organize and manage on-ground service camps and promotional activities.
- Coordinate with service advisors and workshop team for campaign execution.
- Promote service offers, AMC, and value-added services to existing customers.
- Generate service leads and improve customer retention.
- Conduct follow-ups with customers for service reminders and offers.
- Collect customer feedback during campaigns and service camps.
- Prepare basic campaign performance and lead generation reports.
- Support digital and local marketing activities related to service promotion.
Requirements:
- Graduate preferred (any stream).
- 1-5 years of experience in marketing or field marketing
(Automobile / Service marketing experience preferred).
- Valuable communication, presentation, and coordination skills.
- Willingness to travel and do extensive field work.
- Basic knowledge of MS Excel and reporting will be an added advantage.