06 Sep
|
TBC Digital Private
|
Borivali
06 Sep
TBC Digital Private
Borivali
About Us
The Bombay Digital Company is a quick-growing creative and performance-driven D2C marketing agency that helps brands scale through strategic digital campaigns, performance marketing, content and conversion-focused advertising. We work with multiple D2C and lead-generation brands across industries to drive revenue growth, customer acquisition and online visibility.
We are looking for a highly analytical and performance-oriented Senior Performance Marketing Executive who can independently manage and scale paid campaigns across platforms while driving measurable growth for D2C and lead generation clients.
Key Responsibilities:
1. Develop and execute performance marketing strategies for D2C and lead generation brands across multiple digital platforms.
2. Independently manage and optimise paid advertising campaigns on Meta Ads, Google Ads, YouTube, LinkedIn, Snapchat and other relevant advertising platforms.
3. Plan and execute campaigns focused on:
- Website purchases and revenue generation
- Lead generation
- Traffic and awareness
- Conversion optimization
- Engagement
- Remarketing and retention campaigns
4. Scale D2C campaigns while maintaining target ROAS, CAC, CPL, CPA and overall profitability.
5. Analyze customer journeys, sales funnels, and campaign performance data to improve conversions and customer acquisition.
6. Create and optimize audience targeting strategies including lookalike audiences, retargeting audiences, interest-based targeting and funnel-based audience segmentation.
7. Work closely with creative and content teams to develop high-performing ad creatives, copies, hooks and conversion-focused campaigns.
8. Monitor campaign performance daily and implement data-driven optimizations to improve results and reduce acquisition costs.
9. Manage advertising budgets efficiently across multiple client accounts and ensure maximum ROI.
10. Set up and manage Meta Pixel, Conversion API, Google An
📌 Performance Marketing Executive (Borivali)
🏢 TBC Digital Private
📍 Borivali