Company Description Electronica Finance Limited (EFL) is a leading Non-Banking Finance Company (NBFC) with more than 150 branches across India and over three decades of industry presence. Founded in 1990, EFL was among the first NBFCs to offer machinery purchase loans and has since expanded into business loans, working capital loans, rooftop solar financing, and loans against property. The company maintains a strong and dignified portfolio driven by unwavering ethics, mutual respect, and a work culture aligned with global finance industry standards.

EFL’s customer-centric approach is reflected in the fact that around 40% of new disbursements come from existing clients. Over the last 35 years, EFL’s tailored finance solutions have empowered more than 75,000 customers nationwide.

Role Description This is a full-time, on-site Sales Manager role based in Ghaziabad.

The Sales

Manager will oversee branch-level sales activities, including generating leads, meeting prospective clients, and promoting EFL’s range of loan products such as machinery loans, business loans, and rooftop solar loans.

Responsibilities include developing and executing sales plans, managing a sales team, tracking performance against targets, and ensuring high-quality customer service throughout the loan lifecycle.



The role involves coordinating with credit and operations teams to facilitate smooth disbursements and maintaining strong relationships with existing clients to drive repeat business.

The Sales

Manager will also monitor market trends, identify recent business opportunities, and contribute to strategic initiatives that enhance portfolio quality and growth.

Qualifications

- Strong abilities in sales planning, target achievement, and pipeline management for financial products.
- Experience in client acquisition, relationship management, and customer retention within banking or NBFC environments.
- Skills in negotiation, communication, and presentation when dealing with business owners and decision-makers.
- Capability to analyze financial documents, assess creditworthiness, and understand lending processes and compliance.
- Leadership experience in managing, mentoring, and motivating sales teams to meet branch and regional goals.
- Proficiency with CRM tools, MS Office (Excel, PowerPoint, Word), and basic data reporting for sales performance tracking.
- Bachelor’s degree in Business, Finance, Marketing, or a related field; a postgraduate qualification is an advantage.
- Prior experience in SME lending, machinery finance, or secured loans (loan against property, commercial/residential assets) is highly beneficial.
- Ability to work on-site in Ghaziabad, travel locally as needed, and adapt to a fast-paced, target-oriented environment.

📌 Sales Manager (Ghaziabad)
🏢 Electronica Finance
📍 Ghaziabad