At Jirana, marketing is not noise. It is presence, precision, and emotional resonance.

Execution — Role Description

Digital Marketing Strategist — Jirana World

Role Essence

To build, manage, and evolve Jirana’s digital presence with clarity, consistency, and creative depth — ensuring that every touchpoint reflects the brand’s philosophy: making life beautiful, one page at a time.

Key Responsibilities

1. Brand-Led Digital Strategy

Plan and execute digital marketing strategies aligned with Jirana’s long-term vision

Translate brand philosophy into structured, measurable growth

2. Content Direction & Execution

Ensure all content reflects Jirana’s tone: calm, elegant, intentional

Collaborate with design and content teams to maintain visual and emotional coherence

3. Campaign Management

Lead product launches (e.g., Make It Happen Collection)

Build campaigns that feel mínimal yet powerful, never loud or trend-driven

Align storytelling with conversion without compromising brand integrity

4. Performance & Growth

Track metrics across platforms (engagement, reach,



conversions)

Optimize campaigns based on insights — without chasing vanity metrics

Build sustainable growth systems (not short-term spikes)

Build flows that nurture, not push

Ensure every communication feels like a conversation, not a campaign

6. Paid Marketing (Selective & Intentional)

Run and optimize ads with a focus on quality audiences

Maintain premium positioning — no aggressive discount-driven marketing

7. Collaboration with MindFuel

Align digital efforts between Jirana (physical) and MindFuel (digital systems)

Support integrated campaigns combining mindset + product experience

Who This Role Is For

Someone who understands aesthetic restraint over noise

A thinker who values depth over virality

A marketer who sees content as craft, not output

A system builder — not just a task executor

Someone who naturally asks: “Does this feel like Jirana?”

Required Skills:
Experience in brand

📌 Digital Marketing Assistant (Azad Nagar)
🏢 Jirana World
📍 Azad Nagar