Salary: ₹40,000 - ₹50,000 per month
Experience: 3-4 Years
Location: Onsite - Noida
Work Schedule: Monday to Saturday | 10:00 AM - 6:00 PM
Experience: 3-4 Years
Role Overview
Key ResponsibilitiesCampaign Management
- Plan, launch, manage, and scale paid campaigns across:
- Meta (Facebook & Instagram Ads)
- Google Ads
- ShareChat and other relevant platforms
- Manage full-funnel campaigns:
- Awareness → Consideration → Conversion → Retargeting
- Scale winning campaigns while maintaining target ROAS and CAC
-Own and optimize the complete performance funnel—from ads to landing pages to final conversions
- Guide and review work of Performance Marketer Executives
Data Analysis & Optimization
- Track and monitor key KPIs: CPC, CPA, CPM, CTR, ROAS, Conversion Rate
- Analyze campaign, funnel, and cohort performance
- Build daily/weekly performance reports and dashboards
- Provide actionable insights using current and historical data
- Identify growth opportunities through performance trends
- Maintain a test-and-learn mindset to improve paid media efficiency
Budget & ROI Management
- Own and manage campaign budgets across platforms
- Allocate budgets strategically to ensure maximum ROI and efficiency
- Optimize bidding strategies to meet performance targets
A/B Testing & Experimentation
- Conduct continuous A/B testing on:
- Ad creatives
- Ad copies
- Audiences
- Landing pages
- Scale high-performing tests and iterate quickly on underperforming ones
Collaboration & Execution
- Work closely with content, creative, and marketing teams to align messaging and visuals
- Ensure ad creatives align with brand tone and performance goals
- Collaborate on SEO & SEM strategies with the digital marketing team
- Act as an AI-driven marketing solutions partner, identifying and implementing tools and strategies to improve performance
E-commerce & Growth Marketing
- Strategize and grow e-commerce sales across:
- Shopify
- Websites
- Plan, execute, and optimize paid campaigns for
📌 Performance Marketer (Noida)
🏢 Kinect
📍 Noida