Role: Retail Business Development Manager

Location: Pune, Maharashtra OR Ahmedabad, Gujarat (one position per city)

Function: Sales & Channel Development

Reports To: State / Zonal Sales Head

Employment Type: Full-time

KisanKraft Limited is a Bengaluru-headquartered agricultural equipment and power tools company, with a 46-acre manufacturing facility in Nellore, a dealer network of over 5,000 partners, and exports to 16+ countries. This position will work to develop retail business models for exclusive showroom, franchise-outlet in the assigned city.

The Retail Business Development Manager will define the concept, develop strategy, promotion and business development activities.

- You will drive identifying and recruiting franchisors, building and growing the exclusive showrooms, franchise outlets, drives primary/secondary sales, and executes local promotional and market-development activity.
- You will drive, track and analyse sales performance, primary/secondary sales and market activation of the franchise retail outlet in the assigned city. You will need present causes for successes, failures, and future steps suggestion and arrive at a consensus for revisions.

Key Responsbilities

- Retail Sales Development – Showroom design, product mix and placement

Drive footfall, conversion, and revenue growth at the franchise retail outlet.
- Secondary Sales – Drive secondary sales from the retail outlet and city dealer network into end-customer hands,

Tracking and improving stock turnaround and channel offtake.
- Promotional & Market Activation – Plan and execute local promotional activities

Farmer meets, product demonstrations,



in-outlet campaigns, local advertising

Tie-ups to build brand visibility and drive walk-ins.

Digital marketing campaigns: convert leads generated into orders

- Channel & Relationship Management – Build and maintain relationships with primary and secondary dealers

End User channels e.g., nursery, agri-institutes and the farmers in the assigned city and surrounding catchment area;

Ensure adherence to agreed retail and franchise standards, including preferred display of our products.

- Performance Tracking & Reporting – Track outlet performance against sales target, and promotional-activity targets

Report regularly to the State/Zonal Sales Head.
- Franchise Store Maintenance – Ensure the franchise outlet is maintained in line with KisanKraft's brand, display, hygiene

Ensure operational standards, including store layout, signage, product display, and upkeep.
- Product & Merchandising Compliance – Ensure the franchise outlets reflect the agreed product range, merchandising, pricing, and service standards

Coordinate stock availability with the supply chain team.
- After Sales Service – Ensure that franchise outlets have highest after-sale service standards, including spare part availability, trained mechanics.





Arrange pre and post season service camps to increase customer satisfaction, and service revenue for dealers.

Provide training for franchise and dealer mechanics, as needed at our regional offices or at factory.

- Market Intelligence – Gather ground-level intelligence on competitor activity, farmer preferences, and local market trends to assess city-level sales and develop franchise strategy.

Candidate Requirements:

- Graduate in any discipline
- Added advantage: MBA/PGDM in Sales, Marketing, or Rural Management
- 4–8 years of experience in retail sales, channel sales, or distribution, ideally in agri-inputs, farm equipment, consumer durables, or FMCG/FMCD.
- Solid track record in secondary sales generation and channel/dealer relationship management.
- Experience planning and executing on-ground promotional and activation campaigns.
- Willingness to travel within the city and surrounding catchment/district.
- Local market knowledge of assigned territory and surrounding agricultural belts is an advantage.
- Proficiency in the local language of assigned territory

Key Attributes:

- Entrepreneurial and rural channel/retail experience.
- Strong relationship-building and influencing skills.
- Data-oriented — comfortable tracking sell-out, stock, and promotional-activity metrics.
- Self-starter, able to operate with a high degree of autonomy in a single-city market.

How to Apply: Please email your resume to [email protected] with the subject line "Retail Business Development Manager – Application".

📌 Retail Business Development Manager (India)
🏢 KisanKraft
📍 India