Key Result Areas: Writethe key results expected from the job and the supporting actions for each of these key result areas (For a majority of jobs typically there could be 4- 7 key result areas)- Maximum 10 KRAs can be updated

Key Result Areas

(Max 1325 Characters)

Supporting Actions (Max 1325 Characters)

Transparent articulation of the opportunity with defined growth potential.

Evaluate ABHI’s group customer and partner ecosystem to identify scalable growth opportunities
Analyze customer value, behavior, and lifecycle data to prioritize segments for retail conversion and cross-sell
Define a differentiated value proposition aligned with group business strategy and portfolio profitability
Develop a robust business case covering revenue upside, cost-to-serve, customer lifetime value, and ROI
Drive leadership alignment, decision-making, and governance for enterprise-wide execution

Conversion & Cross-Sell Model Design

Design end-to-end group-to-retail customer journeys across acquisition, onboarding, servicing, and renewal
Define product propositions, pricing frameworks,



and benefit structures for customers
Develop segment-led conversion and cross-sell models using behavioral and lifecycle triggers
Enable scalable digital journeys, campaigns, and personalized engagement touchpoints
Ensure underwriting, compliance, policy issuance, and regulatory readiness

Stakeholder

Collaboration &

Execution Readiness

Drive cross-functional collaboration across Sales, Product, Digital, Marketing, Operations, Finance, Underwriting, and Claims

Establish execution governance, delivery timelines, and dependency management across workstreams

Ensure operational, servicing, and claims readiness to support customers at scale

Proactively identify risks, resolve execution bottlenecks, and ensure delivery discipline

Scalable Model

Development &

Long-Term Growth

Enablement

Embed ABHI’s health, wellness, and protection-led purpose into offerings and journeys
Drive continuous improvemen

📌 Lead Performance Management (India)
🏢 Aditya Birla Health Insurance Company
📍 India