About the Role
Lenskart is building out its Hearing Aids business as a current consumer category, extending its playbook of making health & wellness devices affordable, accessible, and desirable - the same way it disrupted eyewear. We're looking for someone to own and lead this category end-to-end: from product and commercial strategy to compliance and go-to-market execution.
This is a high-ownership, build-from-the-ground-up role for someone who thinks like a founder inside a large consumer organization.

What You'll Own
Category & Business Leadership: Own the Hearing Aids P&L; - pricing, margins, growth targets, and category roadmap.
Consumer & Product Strategy: Bring strong consumer thinking to define product-market fit - device selection, features, and positioning for the Indian market.
Commercial & Marketing Strategy: Drive demand generation, pricing strategy, and marketing calendar in partnership with brand/marketing teams; identify the right consumer segments and channels.
Compliance & Licensing:



Navigate and own regulatory requirements for hearing aids/medical electronics in India (CDSCO/BIS/import licensing as applicable) - ensuring the business scales without compliance risk.
Vendor & Sourcing Strategy: Build and manage relationships with device manufacturers/OEMs (domestic or import), evaluate technology partners, and negotiate commercial terms.
Cross-functional Execution: Work closely with retail, supply chain, marketing, and store teams to integrate hearing aids into Lenskart's omnichannel network.
P&L; Ownership: Be accountable for unit economics, category profitability, and scale-up milestones.

What We're Looking For
5–10 years of experience in D2C consumer electronics, wearables, or hearing aids/medical devices, with clear exposure to business/commercial roles (not purely technical/R&D;).
Strong consumer and business sense - ability to think like a category owner, not just an operator.
Proven experience in commercial strategy, pricing, and marketing within

📌 Category Head (Gurugram)
🏢 Lenskart.com
📍 Gurugram