B2B Product Growth Lead — Own the end-to-end growth of Axelerant’s B2B SaaS product, Fynn, from positioning and pricing to launch, demand generation, sales, community, activation, and revenue. This is a zero-to-one role where you’ll be the primary owner responsible for getting the first 10 paying customers within 90 days and building a repeatable growth playbook.

In straightforward terms: We’re looking for someone who can take a B2B SaaS product from zero to paying customers and own the entire journey from marketing to sales and revenue.

What you'll do

Key Responsibilities

Product Positioning & Messaging: Define the target customer, value proposition, competitive differentiation, and buyer-focused messaging.

Pricing & Packaging: Develop pricing and packaging recommendations in collaboration with product and leadership.

Product Launch: Own the launch process, including pilots, early access, demos, self-serve sign-ups, and conversion assets.

Demand Generation: Drive growth through landing pages, paid/organic campaigns, content, SEO, AEO, and GEO.

Sales & Outbound:



Build target-account lists, create outreach sequences, conduct sales calls, and close the first customers directly.

Community Building: Develop an early user community of design partners, advocates, and users.

Marketplaces & Partnerships: Increase product visibility through app directories, integration marketplaces, partner networks, and review platforms such as G2.

Events: Plan and leverage webinars, launch events, meetups, and conferences to generate awareness and leads.

Lifecycle & Activation: Improve onboarding, product activation, trial-to-paid conversion, and customer engagement.

Analytics & Revenue Ownership: Define the key growth metric, instrument the funnel, track performance, and own the resulting revenue/customer number.

Customer Feedback: Turn feedback from pilots and early customers into improvements to the product positioning and product roadmap.

Growth Playbook: Document the successful

📌 Product Growth Lead (India)
🏢 Axelerant
📍 India