Organization: Women Leadership Circle (WLC)Location: Mumbai Reporting To: COO / CEOROLE -The Business Development Manager will be responsible for driving revenue growth for Women Leadership Circle across both B2 B and B2 C segments, with a strong focus on lead generation through digital marketing and relationship-building. This role will identify, develop, and convert opportunities with corporates, institutions, partners, and individual members, aligned with WLC’s mission of enabling and aiding. women in leadership. KEY RESPONSIBITIES - Business Development – B2 B & B2 C Identify, develop, and manage opportunities across B2 B (corporates, institutions, ecosystem partners) and B2 C (individual women leaders interested in joining WLC membership). Build and maintain a healthy sales pipeline from programs, social media platforms, events, partnerships, and bespoke offerings. Conduct market research to identify recent segments, and partnership opportunities relevant to WLC’s offerings. Lead outreach to key decision-makers (HR, L&D;, D&I; heads, business leaders)



to pitch WLC programs and partnerships. Digital Lead Generation & Growth Work closely with the marketing team to design and run digital campaigns (email, social media, performance marketing, webinars) for lead generation. Define and track key metrics such as lead volume, conversion rates, cost per lead, and ROI of digital initiatives. Optimize landing pages, lead forms, and funnels to improve conversion from enquiry to closure. Use CRM and marketing tools to nurture leads through campaigns, follow-ups, and personalized communication. Relationship Management & Conversion Build and nurture strong relationships with corporate stakeholders, partners, and high-potential individual members. Conduct sales meetings, presentations, and demos (online/offline) to showcase WLC offerings. Negotiate proposals, pricing, and partnership terms within defined guidelines and close deals. Represent WLC at external forums, even

📌 Business Development Manager (Mumbai)
🏢 Women Leadership Circle
📍 Mumbai