About Kapiva
Kapiva is a modern Ayurveda brand bringing effective, science-backed Ayurvedic solutions to everyday health problems.
Our mission is to make Ayurveda simple, relevant, and results-driven for today’s consumers.
We operate as a digital-first D2C brand, with a robust focus on performance marketing, data-driven growth, and continuous experimentation.
Role Overview
We are looking for a Performance Marketing Executive who will support day-to-day execution of paid campaigns across Meta and Google, with a focus on customer acquisition and performance efficiency. This role is ideal for someone early in their career who is analytical, detail-oriented, and eager to learn how performance marketing works in a fast-scaling D2C environment.

Key Responsibilities
Execute and monitor campaigns across Meta (Facebook & Instagram) and Google Ads
Track daily performance metrics such as spend, CTR, CPC, CPA, and conversions
Identify issues across the funnel: ad → landing page → conversion
Assist in launching and tracking creative tests (statics, videos, messaging angles)




Coordinate with the creative team to ensure timely delivery of assets
Maintain trackers for:
Campaign changes
Creative testing
Performance reporting
Support budget pacing and ensure smooth campaign execution without errors
Share weekly updates with key insights and observations
What Success Looks Like
Campaigns are executed accurately and on time
Improvement in key metrics like CPA and conversion rate
Consistent contribution to creative testing and learnings
Ability to spot performance issues early and escalate proactively
Clear, structured communication of performance updates

Skills & Qualifications
Must-Have:
1–3 years of experience in digital/performance marketing
Basic understanding of key metrics:
CTR, CPC, CPA, Conversion Rate
Comfort working with numbers and data
Strong attention to detail
Willingness to learn and take ownership
Good-to-Have:
Exposure to Meta Ads / Google Ads platforms
Familiarity wi

📌 Performance Marketing Executive (Bengaluru)
🏢 Kapiva
📍 Bengaluru