Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters)

KRA1 Branch Sales Planning & Management Work with RH (Sales) - ABHFL on devising the branch sales plan and team approach for achieving targets, considering product-environmental factors, competitive forces and local trends, and cascade the same to the branch team(s)

Track industry and market developments, scanning the local market and competitive offerings on a periodic basis

Oversee end to end branch operations and performance, covering all aspects such as sourcing, effectiveness, governance, productivity, channel management, etc.

Report on and direct teams basis emerging trends and opportunities

Manage day-to-day branch operations and administration

Provide data for, compile and review periodic MIS reports for disbursements, profitability, NPAs, market expansion, etc. and communicate to RH (Sales) - ABHFL as well as to team members

KRA2 Customer Acquisition/ Engagement Identify local business growth opportunities,



drive expansion and recent customer acquisition initiatives to create a book of targeted size

Work closely with team members, hand-holding critical/ complex transactions to ensure favourable closure with customer satisfaction

Communicate sales targets and provide team members clarity on business goals, role expectations, product characteristics and USPs to enhance effectiveness of sales efforts

Track cases in the complaint tracker/ escalations received, liaising with relevant stakeholders as required to drive satisfactory closure

Deploy efforts/ initiatives in consultation with RH (Sales) - ABHFL, arising from customer satisfaction survey and resulting NPS (Net Promoter Score), targeting identified focus areas

Propose and deploy approved solutions and schemes to drive sales and enhance profitability, ensuring dual focus on sales expansion and cost optimization

Serve as a point of escalation and manage customer complaints/ grievances effectivel

📌 ABHFL - Area Sales Manager - Informal - Ranchi (India)
🏢 ABC - Aditya Birla Housing Finance
📍 India