Job Purpose

Authoring user journeys, wireframes, and visual design (UX/ UI), collaboration with IT team for tech development, testing and launching of digital assets

Continuous improvement and enhancement of the existing digital assets with help of customer feedback and data analysis

Delivering best in class digital customer experience across existing Aditya Birla Capital- Digital Assets

Job Context & Major Challenges

Job Context/Job Challenges:

The Aditya Birla Capital (ABCL) has diverse, industry leading businesses across multiple verticals, including lending, life insurance, health insurance, insurance booking, mutual funds, housing finance, wealth management, insurance advisory services, retail broking, distribution of third party products etc. Rationale for the role lies in advantage of integrating strategic alliances and fintech partnerships centrally for pan-ABCL to maximise benefit at the most optimum economics

Challenges:

The biggest challenge is to compete in the new paradigm fintech where recent competitors are making large investments from a long-term view,



but ABC is making investments basis an annual break-even model. Moreover, our tech approach is traditional which creates a challenge in imagining and delivering innovative and agile tech solutions for new-age user experience.

As ABCL does not manufacture any products and is not licensed to sell any products, the core challenge of the job is the dependence on businesses to give simple and relevant products with ‘3-click’ digital journeys to purchase these products. The dependence also extends to Call Centre desks to close the sale in cases where customers prefer to talk to an agent.

Context:

Delivering best in class digital products in the ever-changing environment of VC funded Fin-Techs and Super Apps

Driving adoption of digital assets to acquire leads, customers, and revenue

Delivering best in class UI/UX and driving synergy across LOBs

Challenges:

Competing with VC funded FinTech’s to bu

📌 Product Designer (India)
🏢 ABCD Aditya Birla Capital Digital
📍 India