Design, Implement and drive short and long term strategy for APC channel, build the channel in line with it and drive achievement of business targets
Play a key role in the definition of the short and long term channel strategy
Define the business plans in alignment to the strategy.
Put in place effective mechanisms to garner market intelligence and competitive practices
Define a detailed action plan towards the achievement of the premium, NAAC and NOP targets
Ensure, through judicious expense management, that the expense gap for the channel is in line with the plan.
Put in place effective review mechanisms across the sales hierarchy and ensure timely corrective action is taken.
Lead the channel towards a profitable and sustainable business and ensure business quality
Ensure that the business activities are carried out as per the compliance & regulatory guidelines laid by the company
Put in place checks and balances to control the quality of business
Take corrective actions as and when any malpractice or market misconduct is found
Ensure effective practices and processes are put in place to achieve desired levels of business quality and health
Facilitate valuable business practices across vertical
Monitor productivity enhancement drives
Ensure completion of mandatory regulatory certifications for the entire channel as well as the conductance of planned and ad-hoc training programs for greater awareness where required
Ensure achievement of persistency target through effective customer service
Drive Distribution Model towards increasing penetration and building a sustainable distribution model
Constantly identify opportunities and drive penetration of the APC channel in the existing markets
Drive and build a sustainable and cost effective distribution model
New Channel development to ensure sustainability of the business
Continuously evaluate business potential for existing locations and identi
📌 Zonal Head (India)
🏢 Aditya Birla Sun Life Insurance
📍 India
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