Basic Details: Fill the required information about business, unit, location, position, reports to position and date of updation of JD

Business

Health Insurance

Unit

Aditya Birla Health Insurance Company Ltd

Location

North Zone

Poornata Position Number of the job

Reports to: Poornata Position Number

Amit Pokar (HI436027)

Poornata Position Title of the job

Senior Manager

Reports to: Poornata Position Title

Lead – Market Conduct

Function

Legal, Risk & Compliance, Sec

Reports to: Function

Legal, Risk & Compliance, Sec

Department

Legal, Risk & Compliance, Sec

Reports to: Department

Legal, Risk & Compliance, Sec

Designation of the Employee

RLC – 10

Senior Manager- Market Conduct

Designation of the Manager

RLC-8

Lead - Market Conduct

Date of writing/updation of JD

Feb 24, 2026

Job Purpose: Write the purpose for which the job exists (in 2-3 lines)

The purpose of the role is to carry out overall activity of Prevention, Detection and Monitoring of sales and business practices and strengthen the processes & controls concerning Market Conduct.



The role is also required to create awareness on Market Conduct positive practices, ethics & compliance, as well as on the company code of conduct/policies. Drive the culture of Zero Tolerance to fraud and misconduct in the Zone.

Dimensions: Mention quantitative or qualitative parameters that are relevant for the job and provide a better understanding of the scope and scale of the job.

Case investigation received from various stakeholder

~200 cases

Proactive Analysis & investigation

7000-8000

Anti-Fraud Awareness Program

All employees of North Zone (All channel)

Branch Visits

12-15 High Risk Branches

Meeting with Sales

Regular meeting with ZSM/RSM

Mystery Shopping (DC & Hospital)

80-100

Fraud Awareness Week

He will drive various engagement activities for creating awareness in the zone.

Job Context & Major Challenges: Write the specific aspects of the job that provide a challenge (internal and ext

📌 Team Member (India)
🏢 Aditya Birla Health Insurance Company
📍 India