Position: SEO & AEO Expert

Department: Digital Marketing / Growth

Experience: 2-4 Years

Employment Type: Full-Time

Location: Kirti Nagar, New Delhi

About the RoleWe are looking for a results-driven SEO & AEO Expert who can build and execute a comprehensive organic growth strategy across Google Search and emerging AI/Answer Engines.

The ideal candidate should have strong hands-on expertise in Technical SEO, On-Page SEO, Off-Page SEO, Content SEO, Keyword Research, Google Search Console, Google Analytics, Schema Markup, and AEO.

You will be responsible for improving organic visibility, increasing qualified traffic, capturing featured snippets, and optimizing content for AI-driven search experiences such as Google AI Overviews, ChatGPT, Perplexity, Gemini, and other answer engines.

Key Responsibilities

- SEO Strategy & Execution
- Develop and execute end-to-end SEO strategies aligned with business and revenue goals.
- Conduct comprehensive keyword research, competitor analysis, search-intent analysis, and SERP analysis.
- Identify high-value commercial, informational, transactional, and long-tail keywords.
- Build and manage SEO roadmaps for multiple pages, categories, blogs, landing pages, and content clusters.
- Monitor organic rankings, traffic, conversions, and overall SEO performance.

- Technical SEO

- Conduct regular technical SEO audits and identify website issues.
- Optimize:
- Website architecture
- Crawlability & indexability
- XML sitemaps
- Robots.txt
- Canonicalization
- Redirects
- Internal linking
- URL structures
- Core Web Vitals
- Page speed
- Mobile usability
- Identify and resolve duplicate, thin, orphan, and cannibalized content.
- Work closely with developers to implement technical SEO recommendations.

- On-Page & Content SEO

- Optimize titles, meta descriptions, headings, URLs, images, internal links, and content structure.
- Develop topic clusters and pillar-page strategies.
- Create detailed SEO content briefs for writers.
- Optimize existing content based on search intent and SERP changes.
- Improve E-E-A-T signals and content credibility.
- Identify content gaps and opportunities through competitor research.

- AEO – Answer Engine Optimization

- Develop strategies to improve visibility across AI-powered search and answer engines.
- Optimize content to increase the chances of being referenced in:




- Google AI Overviews
- Featured Snippets
- People Also Ask
- ChatGPT
- Perplexity
- Google Gemini
- Other AI/answer platforms
- Structure content around direct answers, FAQs, conversational queries, entities, and semantic relationships.
- Implement and optimize relevant Schema Markup / Structured Data.
- Identify question-based and conversational search opportunities.
- Optimize content for entity recognition, topical authority, and machine-readable information.
- Track brand visibility and mentions across AI search platforms where measurable.
- Develop strategies for increasing the likelihood of AI systems citing or referencing the brand's content.

- Off-Page SEO & Authority Building

- Develop ethical link-building and digital PR strategies.
- Identify high-quality backlink opportunities.
- Conduct backlink audits and monitor toxic/spammy links.
- Build relationships with relevant publishers, websites, communities, and industry platforms.
- Focus on quality, relevance, authority, and sustainable link acquisition rather than bulk backlinks.

- Local & Entity SEO

- Optimize Google Business Profiles and local search presence where applicable.
- Build and strengthen brand/entity signals across relevant platforms.
- Maintain consistency of business information across important directories and web properties.

- Analytics & Reporting

- Monitor and analyze:
- Organic traffic
- Keyword rankings
- Click-through rate
- Impressions
- Conversions
- Organic revenue/leads
- Backlinks
- Indexed pages
- Core Web Vitals
- Featured snippets
- AI/answer-engine visibility
- Prepare weekly/monthly SEO performance reports.
- Translate SEO data into actionable growth recommendations.
- Measure SEO impact on leads, conversions, CAC, and revenue, not just rankings.

Required SkillsMust Have
- 2–5 years of hands-on SEO experience.
- Strong knowledge of Technical, On-Page, Off-Page & Content SEO.




- Strong understanding of AEO / Answer Engine Optimization.
- Excellent keyword research and search-intent analysis skills.
- Strong understanding of Google Search algorithms and SERPs.
- Experience with structured data and Schema Markup.
- Strong understanding of internal linking and topical authority.
- Experience with SEO analytics and reporting.
- Strong analytical and problem-solving skills.

Tools & PlatformsHands-on experience with tools such as:
- Google Search Console
- Google Analytics 4
- Google Keyword Planner
- Ahrefs / SEMrush / Similarweb
- Screaming Frog
- Google Trends
- PageSpeed Insights / Lighthouse
- Bing Webmaster Tools
- Looker Studio
- Schema validation tools
- AI tools such as ChatGPT, Gemini, Claude, Perplexity, etc.

Preferred Skills
- Experience with large websites / high-volume SEO.
- Experience in SaaS, marketplace, e-commerce, education, apps, or content-heavy websites.
- Basic HTML/CSS understanding.
- Understanding of JavaScript SEO and up-to-date web frameworks.
- Experience with international or multilingual SEO.
- Experience with programmatic SEO.
- Understanding of entity SEO and Knowledge Graph concepts.
- Experience measuring visibility in AI search environments.

Key Performance Indicators (KPIs)The candidate will be evaluated on measurable business outcomes, including:
- Growth in organic traffic
- Growth in qualified organic leads/users
- Organic conversion rate
- Organic revenue
- Keyword ranking growth
- SERP visibility
- Featured Snippet / PAA acquisition
- Number and quality of referring domains
- Improvement in indexed and ranking pages
- Growth in topical authority
- Improvement in AI/AEO visibility
- Reduction in technical SEO issues
- Organic CAC / CPA improvement

Ideal CandidateWe are looking for someone who is hands-on, analytical, curious, and obsessed with organic growth.

You should not be someone who only reports keyword rankings. You should be capable of identifying why traffic or rankings are changing, what Google and AI search engines are looking for, and what actions will directly contribute to business growth.

The ideal candidate thinks beyond traditional SEO and understands that search is evolving from:

- Google Rankings → SERP Features → AI Overviews → Answer Engines → Entity & Brand Visibility

📌 Professional SEO & AEO Expert (New Delhi)
🏢 All India Institute Of Occult Science
📍 New Delhi