Role: Qualitative Researcher
Location: Mumbai | Work Mode: On-site
Experience: 3–6 years
Industry: Market Research / Consumer Insights / Design Research
Thinking Hats is looking for a curious, sharp and creatively inclined Qualitative Researcher to join our team in Mumbai.
We are looking for someone who goes beyond simply finding what consumers say to uncovering why they behave the way they do, what they struggle with, and what opportunities lie beneath the obvious.
What will you do?
Lead and execute qualitative and design research projects across categories and consumer segments.
Design research approaches and methodologies based on the business problem.
Conduct and moderate in-depth interviews, focus groups, ethnographies, contextual immersions, accompanied shopping, shop-alongs, co-creation workshops and other qualitative methods.
Observe consumers in their natural environments and identify latent needs, tensions, motivations and behavioural patterns.
Translate observations and conversations into meaningful consumer insights and chance areas.
Apply design thinking and human-centred research principles to solve complex business and consumer problems.
Work closely with clients to understand the underlying business challenge and shape the research accordingly.
Analyse and synthesise large amounts of qualitative information into compelling stories, frameworks and actionable recommendations.
Contribute to developing innovative research methodologies, tools and stimuli.
Present findings and recommendations confidently to senior client stakeholders.
What are we looking for?
3–6 years of experience in qualitative research, design research, consumer insights or a closely related field.
Experience with a reputed qualitative market research / consumer insights / design research agency is preferred.
Strong grounding in qualitative research methodologies and moderation.
A genuine interest in people, culture, behaviour and human motivations.
Ability to look beyond stat