About The Company

Abbott Laboratories is a global healthcare leader dedicated to improving health outcomes through innovative solutions in diagnostics, medical devices, nutrition, and branded generic pharmaceuticals. With a rich history spanning over a century, Abbott is committed to making a positive impact on people's lives by developing products that address diverse healthcare needs. The company operates in more than 160 countries, leveraging cutting-edge technology and scientific expertise to deliver high-quality healthcare solutions.

Abbott's mission is to help people live healthier lives by providing accessible, reliable, and innovative healthcare products and services.

About The Role The Marketing and Sales Strategist role at Abbott Laboratories is a pivotal position responsible for developing and executing comprehensive marketing and sales strategies for one or more of the company's complex and strategically significant products or services. The primary objective of this role is to achieve and surpass sales targets and increase market share through innovative marketing initiatives, market analysis, and cross-functional collaboration. This position requires a strategic thinker with a deep understanding of market dynamics, consumer behavior, and competitive landscapes.

The successful candidate will work closely with product development, R&D;, and advertising teams to ensure that product offerings meet customer needs and align with organizational goals.

Qualifications

Associates Degree (± 13 years of formal education) or equivalent is required. Candidates should possess a strong understanding of marketing principles, sales strategies, and market research techniques.



Prior experience in healthcare or pharmaceuticals is preferred but not mandatory.

Excellent communication, analytical, and project management skills are essential. The ability to interpret market data and translate insights into actionable strategies is highly valued. Candidates should demonstrate a proactive approach, adaptability, and a cooperative mindset to thrive in a dynamic healthcare environment.

Responsibilities

Conduct comprehensive market research to identify emerging trends, customer needs, and competitive activities that influence product positioning and sales strategies.

Oversee the development and design of new products, ensuring alignment with market demand and organizational capabilities.

Set competitive pricing strategies to optimize market penetration and profitability.

Plan and execute product launches and advertising campaigns, collaborating with advertising and promotions specialists to create compelling sales collateral tailored to target audiences.

Monitor and analyze sales performance metrics, including sales volume, revenue, and costs, against forecasts to evaluate success and identify areas for improvement.

Evaluate consumer feedback and product performance data to generate innovative ideas for product enhancements or new offerings.





Identify necessary product or service modifications to better meet customer needs and liaise with production, R&D;, and other departments to implement these changes effectively.

Prepare detailed sales forecasts and budgets to guide organizational planning and resource allocation.

Develop and adapt strategic plans based on market insights and sales performance data to continuously improve product and sales outcomes.

Maintain ongoing communication with cross-functional teams to ensure alignment and effective execution of marketing and sales initiatives.

Perks

Abbott Laboratories offers a competitive benefits package that includes health insurance, retirement plans, paid time off, and professional development opportunities. Employees have access to a supportive and inclusive work environment that encourages innovation and growth. The company also provides opportunities for career advancement within a global organization committed to employee well-being and work-life balance.

Additional benefits may include flexible working arrangements, wellness programs, and employee recognition initiatives designed to promote a healthy and engaging workplace culture.

Equal Opportunity

Abbott Laboratories is an equal opportunity employer committed to fostering a diverse and inclusive workplace. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, disability, or any other protected characteristic. We believe that diverse perspectives and backgrounds drive innovation and success, and we are dedicated to providing equal employment opportunities to all qualified individuals.

We promote a culture of respect, fairness, and opportunity for everyone.

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