Product Marketer

Experience: 3–4 years
Location: Coimbatore (In office)
We’re hiring a Product Marketer to position, launch, and grow our software products.

Responsibilities
Create product positioning, messaging, and value propositions.
Plan and execute product and feature launches.
Develop landing pages, product content, emails, case studies, and sales materials.
Drive product visibility through SEO, Google Ads, LinkedIn Ads, and content marketing.
Conduct customer, competitor, and market research.
Work closely with Product, Sales, Design, and Engineering teams.
Track campaigns, leads, conversions, and product adoption.

Requirements
3-4 years of experience in product marketing, SaaS marketing, or B2B technology marketing.
Proven experience marketing software or SaaS products.
Experience managing product launches from planning to execution.
Hands-on knowledge of SEO and paid advertising.
Strong skills in positioning, messaging, GTM, and content creation.
Comfortable using analytics, CRM, and marketing tools.
Strong communication and collaboration skills.

📌 Product Marketer (Coimbatore)
🏢 Codevantage
📍 Coimbatore