Role Overview
Own end-to-end media buying across paid digital advertising, publisher rate negotiation, organic/earned journalist relationships, and international media placements, while leading and developing the media buying team to ensure optimal cost-efficiency, reach, and quality coverage for clients across domestic and global markets.
Key ResponsibilitiesA. Publisher Rate Negotiation & Contract Management
• Onboard new publishers and grow active partnerships (domestic + international)
• Negotiate contracts and rate cards; track contract turnaround time from first contact to finalization
• Ensure contract terms meet platform standards; drive renewal/extension rates with existing publishers
• Identify preferred media channels based on cost-per-placement efficiency
• Understand sales requirements to negotiate the best publishing rates across print/digital
B. Organic/Earned Media Placement
• Build and grow journalist contact database (current contacts added monthly)
• Convert journalist relationships into published organic stories and exclusive opportunities




• Manage print press release distribution — timeliness, targeted delivery, unique placements
• Coordinate press conferences — pre-event planning, media attendance, sales alignment on deliverables/costing
C. International Media Buying & Expansion
• Identify and onboard international publishers (US, UK, UAE, APAC, etc.) to expand global distribution network
• Negotiate rates and contracts with international publications, accounting for currency, regional pricing norms, and payment terms
• Build journalist/editor relationships in key international markets for organic coverage
• Coordinate campaign timing across time zones for global press releases and press conferences
• Track region-wise cost-per-placement and coverage quality to identify high-value international markets
• Ensure compliance with international media/advertising regulations and disclosure norms (e.g., FTC guidelines for sponsored content in the US)
• C

📌 AVP – Media Buying (Ahmedabad)
🏢 Passionworkx
📍 Ahmedabad