Job Title: Regional Marketing Lead
Reporting to: Regional/Group CMO
Role purpose
Lead regional marketing strategy and integrated execution for a B2B professional services, consulting, and insurance-led business. Drive brand-led growth and measurable revenue impact across multiple markets. Accountable for translating business priorities into marketing plans, delivering integrated campaigns, prioritizing marketing investment, embedding data governance, partnering with Sales to improve lead follow-up and conversion, and building a high-performing marketing team that consistently delivers measurable commercial outcomes.
Key responsibilities
Strategy & Planning
Translate business and revenue priorities into annual and quarterly marketing plans with clear objectives, target segments/accounts, outcomes, and resource requirements.
Apply appropriate sub-regional models (e.g., account-based, industry-led, or hybrid) and localize global campaigns for market relevance.




Own prioritization of marketing investment using a documented framework that links spend to commercial impact and strategic priorities.
Integrated Campaigns & Execution
Design and run integrated, omni-channel campaigns (digital, events, content, PR, internal comms) with explicit owners, timelines, and success metrics.
Ensure execution quality through standard operating procedures, QA checks, and campaign post-mortems.
Ensure >=90% of campaigns launch on agreed timelines and within operational frameworks.
Commercial Partnership & Sales Enablement
Act as a strategic commercial partner to business and Sales leadership: align marketing plans to pipeline, client acquisition, retention, and expansion objectives.
Define and manage the marketing-sales lead "handshake" (SLAs for lead qualification, routing, follow-up, and feedback loops).
Create and maintain sales enablement assets that accelerate opportunity progression and buyer engagement.
Track marketing-influenced pipeline and revenue; target measurable YoY improvement.

📌 Regional Marketing Lead (Mumbai)
🏢 Marsh
📍 Mumbai