We are looking for a data-driven and commercially oriented skilled to join
the Media Monetisation team. The role involves analysing media monetisation
performance, deriving actionable insights from platform and revenue data, managing
brand relationships, and driving improvements across key advertising and
monetisation metrics.
The candidate will work closely with brands and multiple internal stakeholders to
understand business requirements, identify performance opportunities, monitor
budgets and spends, and provide strategic recommendations to improve media
effectiveness and revenue outcomes.
Key Responsibilities
Media Monetisation & Data Analysis
Monitor & analyse key performance metrics including impressions, CPC,
revenue, ad-attributed revenue, spend, and ROI-related indicators.
Track and evaluate revenue generated through various media channels on
the platform.
Identify trends, gaps, opportunities, and performance drivers across brands,
categories, and media channels.
Develop actionable insights to improve monetisation, media efficiency, and
overall business performance.
Brand Management & Strategic Engagement
Act as a key point of contact for brands regarding their media strategies,
planning, performance and execution.
Understand brand objectives and provide data-backed recommendations to
improve media outcomes.
Address queries and concerns raised by brands and coordinate with relevant
internal teams for resolution.
Support brands in developing and refining future media plans based on
historical performance, trends, and platform insights.
Budget & Spend Monitoring
Conduct daily pacing and performance checks across brand budgets and
spends.
Proactively highlight any deviation, and potential budget risks to relevant
stakeholders and maximise monetisation opportunities.
Stakeholder Management & Reporting
Collaborate with multiple internal and external stakeholders to drive media
monetisation objectives.
Prepare and