Job Title: Meta Ads Expert (Performance Marketing)
Company: Lead Height Location: Rajarhat, Kolkata (Work From Office)
Employment Type: Full-Time
Salary: ₹18,000 – ₹25,000 per month (Based on Experience)
Experience Required: 1–3 Years
About Lead Height Lead Height is a fast-growing digital marketing agency specializing in SEO, Social Media Marketing, Website Development, Branding, Performance Marketing, and Lead Generation. We work with businesses across multiple industries to deliver measurable growth through innovative digital strategies. Job Summary We are looking for a results-driven Meta Ads Expert to plan, execute, optimize, and scale Facebook and Instagram advertising campaigns for multiple clients. The ideal candidate should have hands-on experience in lead generation, conversion optimization, audience targeting, and campaign performance analysis. Key Responsibilities Plan, create, and manage Meta (Facebook & Instagram) advertising campaigns. Generate high-quality leads while maintaining target CPL and ROAS. Set up and manage Meta Business Manager, Ad Accounts,



Meta Pixel, and Conversion API (CAPI). Conduct audience research using Custom Audiences, Lookalike Audiences, and InterestBased Targeting. Perform A/B testing of ad creatives, copies, landing pages, and campaign strategies. Monitor campaign performance daily and optimize for CTR, CPC, CPL, CPA, and ROAS. Scale successful campaigns while maintaining profitability. Coordinate with the Graphic Design and Content teams to develop high-converting creatives. Prepare weekly and monthly campaign performance reports with actionable insights. Stay updated with Meta Ads policies, platform updates, and industry trends. Required Skills Strong knowledge of Meta Ads Manager and Business Manager. Experience with Meta Pixel, Conversion API (CAPI), and Event Tracking. Understanding of Lead Generation, Sales Funnels, and Conversion Optimization. Solid analytical skills with experience interpreting campaign metrics. Kno

📌 Meta Media Buyer (Kolkata)
🏢 Lead Height
📍 Kolkata